Prateek-Mathur

The Axtelera-Ray series is an exceptional concept as, through Alroy Jovi's development of the novel and its derivatives, he has taken into consideration many different aspects of the world in which we live today. Firstly, the story revolves around the classical theme of good versus evil, particularly the dark and often-effective conflict between siblings. However, Alroy has also introduced global mythology, 20th century history and the ever-popular idea of superheroes. This combination brings to life a universe in which countless readers will find themselves immersed as the various aspects come together to touch upon the individual's own interests, making their experience of Axtelera-Ray far more personal.

           One of the most eye-catching and remarkable things about Axtelera-Ray has been the marketing drive through social media and other mediums. To date, the first novel of the series has not been released in English, but has already amassed a significant worldwide fan base through its unique and exciting promotional work. Through our own endeavours with our internationally-renowned web series, we understand the importance of social media and marketing, and have been very impressed by Alroy Jovi and his team. To have stirred up so much interest in a series where very little information has yet been shared is almost the definition of 'sensational'. Alroy has clearly done his research, and has captured a global audience with just the name of the leading hero, 'Axtelera-Ray', one which oozes power, sci-fi and, above all else, intrigue. A key area is the interaction with and participation of the fans. From our own experience, we know all too well how your relationship with them can make or break your project, and Axtelera-Ray's willingness to give the fans a voice will only bode well for the future, as well as helping shape the direction of the books.

           The artwork and graphics team at Axtelera-Ray have also greatly impressed. One of the most important ways of grabbing someone's attention is through spectacular visuals. Again, the jaw-dropping artistic pieces and mysterious designs of the main character's shield, Qualia, are something which will help to maintain the audience's interest while they are slowly drip-fed information on the novels' progress.


By Gionata Medeot (Director) and Maurice J. Gallagher (Screenwriter)

The idea of Axtelera-Ray (once I practised saying it a few times) is one of the most exciting ideas I have ever come across. The write and creator of this whole world of fantasy, power and imagination could only have been achieved by someone with the rare skill of vision. I have been lucky enough to see the growth of Axtelera-Ray over the past 9 months and it is in an honour to be someone who has seen the growth. It has been fun to be involved with the growth, and I think it will achieve huge things in the future.

           The creator has a vision for this To be not just a novel, or six books But also a full brand, only seen by those very high quality franchises of Harry potter, Lord of the rings and more. Axtelera-Ray, for its readers/viewers, will not only be a hobby, but a full world that they can immerse themselves in, and this alone, is an exciting prospect, knowing that it is something which could be a HUGE part of children's lives growing up, and a world that comes alive, in there very own mind.

           I'd like to help the brand of Axtelera-Ray become and understandable, magical and exciting place for people to get immersed in, through my own understanding of production in television film, and help support the creator in any way I can. Axtelera-Ray will achieve big things... will you join in for the ride?

By Gemma Avery